Fiat Argentina is promoting their mini XUV, the Fiat Idea Adventure, for the South American market with a cool print ad campagin featuring papercrafts. They make comparisons between the office, home, and filing room against the desert, jungle, and mountains - the whole point being its better to be outdoors (in a Fiat Idea Adventure of course) than indoors.This fantastic creation was brought to life by the talented folks at LeoBurnett.com ad agency. I'll send a quick email to them and see if there's any chance for a pattern ^_^
I know the pics are a bit small, so here's what it says:
Office Vultures can be more dangerous than desert onesFiat Adventure [via StillAd]
A weekend at home can be more dangerous than one in the jungle
A day in filing room can be more dangerous than a day in the mountains
Special Thanks to Pascal F. for the links.
